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Returning power to the people in The Imperatives awards.

Publication: M2 Presswire
Publication Date: 31-DEC-04 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-31 December 2004-Netimperative: Returning power to the people in The Imperatives awards(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:01042005

Netimperative launches new awards, `The Imperatives`, to celebrate the best digital business in Britain over the last twelve months. But what makes this Awards event different is that everyone in the industry will select the winners: making `The Imperatives` the industry`s first opportunity to openly judge its peers. These awards will truly celebrate the progressiveness of the UK interactive sector and will be awarded to those who show true innovation, not merely the biggest budget.

According to Davina Lines, Managing Director at Netimperative: "We`ve democratised the awards process: taking it out from behind closed doors. With fourteen different categories from hottest start-up to the Wildcard, there is a place for everyone...

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