Publication: Take One Publication Date: 01-DEC-04 Format: Online - approximately 1469 words Delivery: Immediate Online Access Author: Drewery, Dale
Article Excerpt It's 7:00 on a foggy September morning and the cast of the hit CTV sitcom Corner Gas is on familiar ground--pumping premium and, in the process, pumping the show. Over the next couple of hours nearly 300 lucky Vancouver drivers will fill up for free, even if they've never heard of the popular sitcom. "Haven't seen it yet," the driver of a gas guzzling Ford pickup truck tells me. "But anybody that buys me something gets a chance. Welcome words for Corner Gas co-creator and lead, Brent Butt. "Most of what I'm doing," he admits between fill ups, "is handing out the contract that says they'll be watching the show."
Nine thousand litres and some $7,500 later, the cast is seated on the set of The Vicki Gabereau Show talking about the show's unprecedented success. Last year, more than one million viewers tuned in each week to see a show about a gas station in a tiny Canadian town in the middle of nowhere. The numbers astounded even Butt. "It really hit home to me when we beat Hockey Night in Canada a couple of times." he says. "To me, that was mind boggling!" Butt has returned to Vancouver from shooting the second season of Corner Gas and has agreed to meet for coffee at a downtown hotel. "I grew up in small--town...
NOTE: All illustrations and photos have been removed from this article.

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