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Odd coupling reveals Cubic's success tactics.

Publication: San Diego Business Journal
Publication Date: 20-DEC-04
Format: Online - approximately 171 words
Delivery: Immediate Online Access
Full Article Title: Odd coupling reveals Cubic's success tactics.(High-Tech)(Brief Article)

Article Excerpt
A formidable image of military hardware and a less-than-formidable image --a red double-decker bus--appear on the Web site of San Diego-based Cubic Corp. Better than anything, that odd couple shows the unique way the tech company splits its business.

The unique business plan of selling fare-collection equipment, as well...

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