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There's little impact from satellite radio--so far: new stations offer commercial-free programs.

Publication: San Diego Business Journal
Publication Date: 29-NOV-04
Format: Online - approximately 1031 words
Delivery: Immediate Online Access
Full Article Title: There's little impact from satellite radio--so far: new stations offer commercial-free programs.(Media)

Article Excerpt
While satellite radio may be gaining in popularity, the reality is that it's not stealing any market share, according to local radio executives.

Officials at Clear Channel Radio San Diego, which has 11 stations, said concern over satellite radio is no different than their concern over CD players, MP3 players or other stations in the market.

Jim Richards, the local vice president of programming for Clear Channel, whose listener base reaches more than 2.6 million San Diego residents, said satellite radio has such a small subscriber base in relation to the total amount of commercial radio listeners nationwide, its impact has really been minimal on the radio industry.

"This is just another distraction, another option and another choice for consumers," Richards said. "Combined, nationwide, the two services have 3 million subscribers. That's really insignificant. There is really no cause for on-air broadcasters to fold up and go away."

Although, in the next 12...

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