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Joshua takes Masterfoods #3m pet care.

Publication: Marketing Week
Publication Date: 16-DEC-04
Format: Online - approximately 277 words
Delivery: Immediate Online Access
Full Article Title: Joshua takes Masterfoods #3m pet care.(Joshua Agency PLC, Mars UK Ltd. Masterfoods UK Div.)(Brief Article)

Article Excerpt
Masterfoods has appointed Joshua to handle the #3.3m UK direct marketing business for its pet care brands. The company spends #17m above the line advertising its pet foods in the UK.

Joshua was the incumbent on dog foods Pedigree and Cesar but cat foods Whiskas and Sheba will move...



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