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Single-unit operations undaunted by packed landscape.

Publication: Los Angeles Business Journal
Publication Date: 15-NOV-04 		Format: Online - approximately 779 words
Delivery: Immediate Online Access
Full Article Title: Single-unit operations undaunted by packed landscape.(L.A.''s Fastest Growing Private Companies)

Article Excerpt
COMPETING against Starbucks Corp. can be a real grind. Just ask Mike Sheldrake.

The owner of Polly's Gourmet Coffee in Long Beach, Sheldrake said he was in danger of losing his business five years ago when Starbucks opened a second store down the street.

He'd already endured the opening of one Starbucks less than a mile away, so this time he fought back by hiring a sales and marketing director who came up with more than 100 suggestions to compete against the Seattle-based giant.

He changed the store's lighting, switched manufacturers of paper cups, and hired a new crew of employees that went through a rigorous training program. To get the community involved, Sheldrake held a...

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