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Bacardi drops McCann in U.K.

Publication: Advertising Age
Publication Date: 06-DEC-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Bacardi drops McCann in U.K.(The World: Ad Age Global News & Data)(Bacardi Martini Services and McCann-Erickson Inc.)(Brief Article)

Article Excerpt
Byline: Emma Hall

[London] Bacardi-Martini continues to hire and fire agencies in Europe despite an ongoing global brand review. The company has split with Interpublic Group of Cos.' McCann Erickson, London, and is inviting local agencies to pitch for its $19 million U.K. account. The 10-year relationship ended after...

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