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Firms find rewarding workers can boost bottom line; incentive travel used to build teamwork, positive business culture.

Publication: San Diego Business Journal
Publication Date: 26-APR-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Firms find rewarding workers can boost bottom line; incentive travel used to build teamwork, positive business culture.(Special report: corporate travel)

Article Excerpt
Top-selling brokers at Grubb & Ellis/BRE Commercial, a San Diego-based commercial real estate brokerage, know logging long hours will earn them more than fatter commission checks.

The company regularly rewards brokers who meet pre-ordained sales goals with paid trips to tropical resorts, usually in Hawaii and Mexico, as part of its ongoing incentive travel program.

"We brought 42 brokers and their families to the Grand Wailea Hotel in Maui this year," said CEO John Frager. "The trips build a real camaraderie within the company and promote a positive culture."

About half of Grubb & Ellis's brokers qualified for this year's trip, which was for four nights at the four-star hotel. In addition to paying for airfare, rooms, and food, the company also picked up the tab on a golf outing for the group. In all, the price tag for some 100 guests came to about $160,000, Frager said.

Travel incentive programs have been around for decades and are used in a wide variety of industries as...

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