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Blackfriars Marketing Index Rises to 158 for Q2; Senior Executives Say Second Quarter Marketing Spending Will Rise 58% Above 2003 Average.

Publication: PR Newswire
Publication Date: 11-MAY-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
MAYNARD, Mass., May 11 /PRNewswire/ -- Communications and research consultants Blackfriars Communications, Inc. (Blackfriars) today announced that the Blackfriars Marketing Index(TM) has been set at 158 for the second quarter of 2004. The Q2 index indicates that executives expect to spend 58 percent more on marketing this quarter than they spent on average per quarter in 2003. Blackfriars has revised its first quarter index from 119 to 43, indicating that most senior executives spent less than half the marketing money they had budgeted for Q1.

In addition to the Marketing Index,...

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