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Article Excerpt
Business Editors
DULLES, Va.--(BUSINESS WIRE)--May 11, 2004
America Online, Inc.
The Ability to See Images Instantly, Print Images Whenever They Want and Share Images Easily With Friends and Family Are Favorite Benefits; Number One Method For Sharing Digital Photos Today is Online Digital Cameras Beat Out Sunscreen, a Good Book and Video Cameras as the Top Item Survey Respondents Must Have When Leaving for Vacation
It's not the hottest page-turner or coolest PDA that most vacationers will be packing for their summer vacation this year. According to America Online's Digital Pictures Survey of digital camera owners, more than one-half of the respondents, 54%, won't leave for vacation without this hot little item: their digital camera. The choice ranked significantly higher than sunscreen, a good book, a video camera, an address book, a digital music player and PDA device.
The survey, which was conducted for AOL by Digital Marketing Services (DMS), uncovered additional findings and insights into consumer digital camera habits, including reasons for going digital, frequency of use and favorite online photo activities. According to the survey, the most popular benefit of going digital is the instant gratification of seeing an image right away. Thirty-two percent of...
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