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Durham Public Schools and 21 CD, Inc. Launch Multimedia Campaign to Recruit Teachers.

Publication: Business Wire
Publication Date: 10-MAY-04
Format: Online - approximately 622 words
Delivery: Immediate Online Access

Article Excerpt
Business Editors/Education Writers/High-Tech Writers

DURHAM, N.C.--(BUSINESS WIRE)--May 10, 2004

In response to a nation-wide teacher shortage and a competitive hiring environment, Durham Public Schools (DPS) recently turned to Durham-based 21 CD, Inc., an innovative marketing services company, to develop a dynamic multimedia marketing campaign to attract the best young teachers to the Durham school district. The centerpiece of the campaign is a mini CD-Rom designed to appeal to recent college graduates who are attracted to the convenience of digital interactivity. The compact discs (CD) also feature innovative tracking technology that enables school...



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