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New survey reveals mixed economic outlook for tech.

Publication: San Diego Business Journal
Publication Date: 29-SEP-03 		Format: Online - approximately 863 words
Delivery: Immediate Online Access
Full Article Title: New survey reveals mixed economic outlook for tech.(high-tech update)(Advertisement)

Article Excerpt
The technology industry faces a new reality of stiff competition, economic uncertainty, and global instability, according to a CEO survey of companies on the Deloitte & Touche Technology Fast 500, a ranking of the fastest growing technology companies in North America. Although the CEOs are optimistic about the future, they recognize a fundamental shift in the marketplace. A renewed emphasis on products that address customers' business necessities and a sharp eye on keeping expenses in line with costs are driving growth in the new era.

Not surprisingly, dismal economic conditions pose the biggest marketing challenge for 33 percent of the CEOs. According to the survey, other marketing challenges CEOs are tackling include developing and bringing new products to market for 23 percent of the respondents. Almost evenly mixed...

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