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Printers cope with changing industry, technology.

Article Excerpt
MISSISSIPPI GULF COAST -- The printing industry is in a state of flux with businesses, large and small, coping in different ways. The computer age with its fast-paced changes has added to the intense competition.

Sorg Printing in D'Iberville, owned by brothers John and Greg Sorg, is a relative newcomer to the industry, having opened in 1990. Still, in 14 years they have had to change with the times. They do all kinds of general commercial printing and got into direct mail about a month and a half ago.

"I think most print shops are going to direct mail," John said. "Customers want it all in house. We love it. It's easy to use and we wanted to be one of the first to do it."

Although Sorg Printing is still perfecting their direct mail service, he said they can do all addressing, bar coding, pre-sorting and boxing. He feels having a product printed and mailed at one business saves customers money.

"We also recently purchased a new four-color Heidelberg press," John said. "It's the best thing made and expensive. We do a lot of four-color printed...

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