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Clever hoops spot wins ADDY Best of Show Overall.

Publication: Mississippi Business Journal
Publication Date: 26-APR-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Clever hoops spot wins ADDY Best of Show Overall.(Focus: advertising/printing/public relations)

Article Excerpt
JACKSON -- A customer in a grocery store is squeezing a cantaloupe when a Southern Miss basketball player steals it from him. An older lady is navigating an aisle while another player dribbles a basketball around her. A baby perched in a cart looks up just in time to see a head of lettuce "swoosh" the basket.

The "Grocery Store" television spot for the University of Southern Mississippi basketball program scored Best of Show Overall and Best of Show Broadcast in the 2003 ADDY Award Program, announced in February by the Jackson Advertising Federation...

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