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...where you work will have a strong impact on nearly every facet of your life.
Complicating matters, the economic downturn has made the search for the right employer even harder. As competition for top jobs increases, students who are about to enter the workforce find themselves confronted with tough choices; realizing that they can't have everything, the question becomes what to prioritize. Students today want a balanced lifestyle, yet often feel pressure to work long hours in order to stay competitive. They may want to enter a new industry, yet have experience elsewhere. They've seen in recent years how quickly it's possible to get ahead by job hopping, yet they crave security in the face of today's shaky business climate.
For their part, companies are struggling to adapt to the new economic landscape as well. Many have had to drastically overhaul their recruitment strategies in response to a reduced need for personnel. In this period of transition, a company's employer image is redefined by the strategies it adopts to cope with the economic downturn. For companies too, it's a delicate balancing act; they need to cut costs while still building their employer images--if they want to be well positioned when the economy rebounds.
Given all the economic uncertainty these days, where can companies turn to find out what today's students expect from their future employers?
They need only look to the source--the students themselves.
Discovering the needs of minority students
For the second year in a row, Universum Communications has conducted a special survey that monitors the employment expectations of students with minority backgrounds. The Universum Diversity Survey 2002 polled 3,507 undergraduate and MBA students across the United States who classify, themselves as ethnic minorities, with the bulk of the respondent population consisting of African-, Asian-, and Hispanic-American students. The survey delved into students' life priorities and career goals, and asked respondents what they are really looking for when it comes to compensation, length of workweek, and many other employment conditions.
The knowledge gained from the survey benefits new graduates entering the workforce as well as...
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