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Magnolia Forest Products turned adversity into opportunity.

Publication: Mississippi Business Journal
Publication Date: 27-OCT-03
Format: Online - approximately 618 words
Delivery: Immediate Online Access

Article Excerpt
Magnolia Forest Products Inc., wholesale lumber company, based in Terry.

TERRY -- Magnolia Forest Products turned adversity into opportunity when it was challenged by competition from national, low-margin, high-volume operators that forced company leaders to rethink their strategy and completely change their focus.

Harold Mayo founded Magnolia Forest Products in 1976 as a broker-oriented lumber business that stored little inventory. Until the mid-1980s, the company primarily brokered sales of Southern Yellow Pine framing lumber, selling mainly to retail customers and also to industrial customers in Mississippi and neighboring states. Within 10...

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