Home | Business News | Browse by Publication | M | Mississippi Business Journal

Where''s the newspaper advertising? Tougher to find: with days to go, Musgrove campaign focuses on television.

Publication: Mississippi Business Journal
Publication Date: 27-OCT-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
In a move three weeks before the general election, Gov. Ronnie Musgrove's campaign sent word to Mississippi newspapers that it would, for the most part, cut off print advertising for the duration of the campaign. Instead, it would rely on supporters in various communities to pony up money for newspaper ads.

"It's not uncommon," said Byron Pugh, advertising director of the Mississippi Press Association. "Compared to electronic media, particularly television, newspapers have become a second-class citizen. Political candidates are told over and over by political consultants and Washington insiders that the newspaper is a free medium. You get all the coverage for free. You go to a town, kiss a few...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Mississippi Business Journal
MAPE salutes Subway's Abraham for Clinton contributions., October 27, 2003
Meaningful award and design., October 27, 2003
Fast 40 companies growing a great future for all of us.(As I See It), October 27, 2003
A-1 Pallet Company meets recycling, custom-made needs., October 27, 2003
American Furniture Company reports $120 million in sales., October 27, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.