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Are advertisers--and buyers--stupid?

Publication: Mississippi Business Journal
Publication Date: 27-OCT-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Are advertisers--and buyers--stupid?(One Writer''s Perspective)

Article Excerpt
A couple of years ago, a relative of mine was attending a college graduation ceremony when she noticed that there was a large number of marketing majors receiving diplomas. Asking a fellow attendee the reason, she was told, "Oh, it's the easiest major in college. They're not very smart."

It seems that marketing/public relations folks suffer from the same ambiguous view many hold of other professionals. "I hate all attorneys--except mine."

The bottom line is that recruiting and retaining a bang-up marketing person or advertising agency is just as critical as having a crackerjack accountant. They don't give those jobs to chimps.

A quick glance at the TV confirms that America's advertising minds are sharp indeed. In fact, many times the commercials...

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