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US and European probiotics makers battle low consumer awareness.

Publication: Nutraceuticals International
Publication Date: 01-NOV-03
Format: Online - approximately 518 words
Delivery: Immediate Online Access

Article Excerpt
Limited consumer awareness threatens to restrain the development of the US and European probiotics markets. In regions such as the USA and UK, consumer knowledge of probiotics is extremely low and is restricted to a few specific products. Even in areas like northern Europe, where probiotic to...

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...products have been widely accepted, penetration into the target market has been lower than anticipated due relatively low awareness levels.

Frost & Sullivan's food industry analyst, Lyndsey Greig, notes...

NOTE: All illustrations and photos have been removed from this article.



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