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...global conference the formal leaders of a multinational hightech company in Morocco, I watched as an understandable--but extremely narrow--scene unfolded.
The company had just selected eight core values that would guide it in the new millennium. People from all parts of the organization were blended on all of the "values' discussion" teams except one: innovation. The only people who thought they should be on this team--the only people who everyone except me thought should be on this team--were scientists and engineers who had the specific function of doing research. As...
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