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Another CHOICE.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 31-AUG-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Another CHOICE.(Business)(A Eugene-based market takes a risk, opens Portland store)

Article Excerpt
Byline: Edward Russo The Register-Guard

PORTLAND - After toying with the idea for years, Eugene-based Market of Choice has boldly jumped north and opened its first grocery store in the competitive Portland market.

Cash registers started ringing up sales on Friday in a Market of Choice about 1 1/2 miles south of downtown Portland at Southwest Terwilliger Boulevard and Taylors Ferry Road.

With the new outlet, the family-owned business is taking a calculated risk that its hybrid conventional-organic grocery store format will lure shoppers in Portland, already home to several grocery store chains and similar specialty food merchants.

The new Market of Choice is located in the hilly, mainly upper-income Burlingame residential area, not far from Lewis and Clark College.

"This is really a nice mix of professional workers, and also being a half-mile from Lewis and Clark, you have the student mix," said store manager Cindy Hayter, a resident of the area for nine years. "This store should be a hit right off the bat."

The store is in the building that once housed Burlingame Grocery,...

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