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Coach maker took back road to family business success.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 28-SEP-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Coach maker took back road to family business success.(Business)(Robert Schoellhorn started out a customer and ended up the owner)

Article Excerpt
Byline: Randi Bjornstad The Register-Guard

COBURG - If there's one word that describes Robert Schoellhorn and his son, Steve, when they talk about their involvement with the family business, Marathon Coach, Inc., it's got to be "contentment."

But then, why not, if you own, as the elder Schoellhorn says, "the only plant of its kind in the world," designed to convert a commercial bus chassis into the most luxurious motor home on the planet?

As son Steve puts it, life "at the very top of the (recreational vehicle) industry" occasionally may be challenging, but it's pretty secure - especially when clients come from all over the world and the repeat customers include the likes of Saudi Arabia's royal family and some of this country's most famous NASCAR racing drivers.

"We're not recession-proof," Steve says, "but we're pretty recession-resistant."

The Marathon factory, visible from the Interstate 5 freeway at Coburg, looks more like a sleek modern office building than a manufacturing site. Inside, it houses an engineering division, art department, upholstery shop, electrical section and interior design studio, not to...

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