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Second-generation builders make a name for themselves.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 28-SEP-03 		Format: Online - approximately 959 words
Delivery: Immediate Online Access
Full Article Title: Second-generation builders make a name for themselves.(Business)(Working out of their model home, Chad and Katy Ruhoff hope to add on to a family tradition)

Article Excerpt
Byline: Joe Mosley The Register-Guard

Chad Ruhoff got more from his father than a background in construction and real estate development.

He got a feel for niche building and marketing.

He got an appreciation for high-end homes and custom designs.

And like his siblings, he got his own street.

Been to Chad Drive recently? How about Erin Way, Matt Drive or Dayna Lane?

"He got to develop a street after each of his children, and then he retired," Chad Ruhoff says of his father, Rod Ruhoff.

"I grew up on job sites, so a lot of it kind of came natural to me," he says. "But my Dad retired about the time I started."

His father, operating as Ruhoff Real Estate, specialized in what Chad Ruhoff describes as smallish, innovative, "kind of Cadillac houses," along with income properties.

Rod Ruhoff, for instance, built...

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