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Trolley dancing: a San Diego partnership promotes ridership and dance-going.

Publication: Dance Magazine
Publication Date: 01-OCT-03 		Format: Online - approximately 981 words
Delivery: Immediate Online Access
Full Article Title: Trolley dancing: a San Diego partnership promotes ridership and dance-going.(San Diego Dance Theater joins forces with city''s Metropolitan Transit Development Board to stage site-specific dances, San Diego, California)

Article Excerpt
Choreographer Jean Isaacs wanted to bring dance to public space and reach new audiences. San Diego's Metropolitan Transit Development Board wanted to lure people out of their automobiles and onto the snazzy red cars of its innovative light rail system, the San Diego Trolley. So in 1999, Isaacs, the makes-things-happen artistic director of the San Diego Dance Theater (SDDT), proposed they join forces for a mix of trolley riding and site-specific performances. Now in its fifth year, "Trolley Dances" has become one of SDDT's most popular programs, annually attracting a paid audience of about 800-1,000 (as well as hundreds of passersby at individual sites), showcasing some half-dozen choreographers and fifty dancers, and winning Isaacs a San Diego Dance Alliance Tommy Award in 2001.

It's been such a success that Isaacs, who founded the Three's Company and Isaacs/McCaleb & Dancers troupes prior to SDDT and also choreographs...

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