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Syratech Corporation Names Badger Kry & Partners to Create Advertising Campaign for the New Vera Wang Silver and Gifts Collection.

Publication: Business Wire
Publication Date: 04-NOV-03
Format: Online - approximately 524 words
Delivery: Immediate Online Access

Article Excerpt
Business Editors

BOSTON--(BUSINESS WIRE)--Nov. 4, 2003

Syratech Corporation names Badger Kry & Partners as their advertising agency for the Vera Wang Silver & Gifts Collection. Last spring, Syratech Corporation announced an exclusive licensing agreement with Vera Wang to manufacture, market and distribute sterling silver, silver-plated and stainless steel flatware as well as gifts and home decor. Products under the agreement will be available Spring 2004.

Currently, Badger Kry & Partners is the advertising agency of record for...

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