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Digital design shapes the art of custom jewelry: Amerigem has new software that lets customers customize.

Publication: Business Record (Des Moines)
Publication Date: 28-JUL-03 		Format: Online - approximately 596 words
Delivery: Immediate Online Access
Full Article Title: Digital design shapes the art of custom jewelry: Amerigem has new software that lets customers customize.(Executive style: virtual gems)(Gemvision Corp.''s Matrix 3-D )

Article Excerpt
Designing jewelry from scratch used to be a tedious and imprecise process. A customer would have an idea and sketch it crudely or describe it to a jeweler. The jeweler would then try to envision the piece, put that design on paper and see if it was what the customer wanted. Next, the customer and the jeweler would tweak the design until they came to an agreement. The jeweler would handcarve a mockup in dense wax, and the customer would, for the first time, see what the design...

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