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KeepMedia.com: what we learned at the crash.(follow the money)

Publication: EContent
Publication Date: 01-NOV-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
It all sounds so familiar. If online users won't buy content in the usual offline model of subscribing to individual titles, let's try aggregating a number of top offline brands like Esquire, Family Circle, Variety, Forbes, and sell 'em all for one low monthly price. A smorgasbord of trusted...

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...familiar, brand--that's what Webizens really want. Sound like Time Warner's original plans for Pathfinder? Or perhaps Steve Brill's short-lived ContentVille?

And so it does to many critics of KeepMedia, the service that launched last summer with recently archived content from 140 such titles on board. This aggregated content play sells at a low price point of $4.95 a month, yet comes with big money backing from book superstore mogul Louis Borders. But company CEO Doug Herrington insists this content supermarket will be...

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