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Active Imagination Inc. Creates New Image for Houston Tournament; Classic Campaign Created for 2003 PGA Tour Championship.

Publication: Business Wire
Publication Date: 04-NOV-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Sports Editors/Business Editors

HOUSTON--(BUSINESS WIRE)--Nov. 4, 2003

Active Imagination Inc., a Houston-based creative team, has transformed the look and feel of this year's PGA Tour Championship by tying in the title sponsor, Coca-Cola, with the branding of the entire event.

The tagline and identity created, Classic Players...Classic Moments 2003...

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