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Personal Branding Update From the Author of The Brand Called You and The Publisher of Personal Branding Magazine, Peter Montoya; WHO''S HOT, AND WHO''S NOT?

Article Excerpt
SANTA ANA, Calif., Nov. 3 /PRNewswire/ -- Peter Montoya -- noted personal branding consultant, magazine publisher and the author of three books on personal branding, including the recently published The Brand Called You -- shares his thoughts on the status of a few of today's hottest personal brands: Jessica Simpson, Demi Moore, Britney Spears, Kobe Bryant, Martha Stewart and Rush Limbaugh.

JESSICA SIMPSON - A BAD STEREOTYPE COME TO LIFE

"While Jessica Simpson's ditzy statements have made her reality show, MTV's Newlyweds, a cult favorite, they are doing irreparable harm to her brand and hurting the image of all female singers. There is no benefit to being perceived as a 'dumb-blonde.' Jessica may think she appears cute, charming, and accessible, but in fact she is becoming a laughingstock. Today's top female artists -- from Britney Spears to Sheryl Crow to Shania Twain

-- present themselves as businesswomen, artists and in a way, even as role models. Yet, Jessica is doing a great job of undercutting...