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Dean makes risky $1M early ad buy; Move may deplete primary funds.

Publication: Advertising Age
Publication Date: 01-SEP-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Dean makes risky $1M early ad buy; Move may deplete primary funds.(News)(presidential candidate Howard Dean)

Article Excerpt
Byline: IRA TEINOWITZ

By making an unusually heavy early ad push, presidential hopeful Howard Dean is hoping to steal a march on his rivals-but the strategy is a gamble that could leave his ad coffers depleted in the crucial months before the primaries.

The former Vermont governor, who leads the Democratic pack of candidates, has taken the unusual step of starting an estimated $1 million ad buy in...

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