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Music alternatives: Frampton remains alive; Aging rockers seek ways to market new tunes sans major radio play.

Publication: Advertising Age
Publication Date: 01-SEP-03
Format: Online - approximately 1489 words
Delivery: Immediate Online Access
Full Article Title: Music alternatives: Frampton remains alive; Aging rockers seek ways to market new tunes sans major radio play.(News)

Article Excerpt
Byline: KATE MACARTHUR

Opening his Aug. 5 Chicago concert with two songs from his upcoming "Now'' album, Peter Frampton was shouted a demand from a rowdy audience member.

"Play something we know!''

"I've waited for nine years to put this album out so you can put up with a couple of the new songs!'' retorted the late 70s rock icon.

The heckler forced what has become part of aging guitarman's concert schtick-playfully working the crowd demanding his hits. He later delivered, with the familiar "Show Me the Way,'' "Do You Feel Like We Do'' and "Baby, I Love Your Way,'' from his smash 1976 live double album, "Frampton Comes Alive!''

It's a scenario he and other classic rock acts are likely to repeat as they hit the road this summer to promote new studio recordings. Acts like Aerosmith, Cheap Trick, Steely Dan, Lynyrd Skynyrd and Neil Young are among the so-called rock geezers that have driven the concert industry for decades and still manage to draw fans despite the lack of mainstream radio airplay. Of the top 50 tours during the first half of 2003, 42% were classic rock acts, according to concert trade magazine Pollstar.

concert dates

Record charts used to be more of a reflection of an act's popularity on the concert stage, according to Gary Bongiovanni, Pollstar's editor in...

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