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Going for national dollars: Regional titles form ad network.

Publication: Advertising Age
Publication Date: 01-SEP-03
Format: Online - approximately 406 words
Delivery: Immediate Online Access
Full Article Title: Going for national dollars: Regional titles form ad network.(News)(City and Regional Magazine Network will give regional magazines better chance of attracting advertising dollars)

Article Excerpt
Byline: JON FINE

Ninety city and regional magazines have banded together to go after the national ad dollars they can't easily attract on their own.

The consortium gives titles such as Nashville Lifestyles and Palm Springs Life a theoretical ground on which to compete with big-name glossies for blue-chip national ads. It also offers advertisers the ability to slice and...



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