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Equity debuts national strategy for property management: real estate: firm bucks trend with tenant call center, online service.

Publication: San Diego Business Journal
Publication Date: 28-JUL-03 		Format: Online - approximately 973 words
Delivery: Immediate Online Access
Full Article Title: Equity debuts national strategy for property management: real estate: firm bucks trend with tenant call center, online service.(real estate investment trust''s strategy for property management in San Diego County)

Article Excerpt
In a departure from real estate tradition, a Chicago-based real estate investment trust has rolled out its new national strategy for property management in San Diego County.

Usually, building owners keep a property manager and support staff at each property.

In its new EO Plus program, Equity Office Properties Trust is centralizing its management and leasing staff in cities where it owns buildings.

"We're wondering how this experiment's going to work," said Nancy Eagle, a local property manager for RREEF of San Francisco and Chicago, and a member of the local chapter of the Institute of Real Estate Management.

Locally, Equity's management and leasing staff has been consolidated into an office in the University Towne Centre area of San Diego, and a satellite office in Carlsbad. Calls and e-mails from tenants are routed through a call center in the UTC office.

In San Diego County,...

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