Home | Business News | Browse by Publication | S | San Diego Business Journal

Unwanted messages leave a bad taste.

Publication: San Diego Business Journal
Publication Date: 28-JUL-03 		Format: Online - approximately 883 words
Delivery: Immediate Online Access
Full Article Title: Unwanted messages leave a bad taste.(junk email)

Article Excerpt
Like most companies, Pacific Ink, Inc., a local Internet-based company, gets slammed with unsolicited e-mails hawking everything from get-rich-quick schemes to pornography.

Pacific Ink, a Scripps Ranch ink cartridge supplier, receives more than 100 so-called spam messages a day, said company co-owner Jaime Mautz.

Wading through those unwanted e-mails irritates Mautz and other Pacific Ink staffers. More importantly, the messages raise real concerns for Pacific Ink and other marketers who rely on permission-based e-mail to communicate with customers about orders and product promotions.

Patrons' hatred of spam is starting to translate to an overall dislike of e-marketing, Mautz said. Pacific Ink owns no store. It relies on the Internet and e-based communications.

"People are a lot more sensitive about giving us their e-mail addresses even when we only use it for...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from San Diego Business Journal
Spam called pretty much out of control': for area companies, crashing ..., July 28, 2003
Offices may be out at ballpark's new park: grassy area larger; Padres ..., July 28, 2003
Hawaii chef likes his S.D. address.(Jean-Marie Josselin opens restaura..., July 28, 2003
Padres contend good team will play ball at Petco Park: sports: despite..., July 28, 2003
Buck Knives delays move.(Week in review: top business news: July 18-Ju..., July 28, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.