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Email broadcasts boost Budget''s marketing programme; Xpedite helps insurance intermediary stay close to its prospects.

Publication: M2 Presswire
Publication Date: 27-AUG-03
Format: Online - approximately 789 words
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-27 August 2003-Xpedite: Email broadcasts boost Budget's marketing programme; Xpedite helps insurance intermediary stay close to its prospects(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:08262003

Budget Insurance Services is one of the UK's leading insurance intermediaries. Since its foundation it has used technology to keep costs down and to offer efficient and competitive services. Now it has added direct email to its marketing mix using messageREACH from global multimedia messaging leader Xpedite.

messageREACH is a comprehensive delivery, collection and tracking service, designed for high volume broadcast and transactional e-mail applications.

Budget chose it for a specific part of its marketing activity: following up on prospective customers who had received a quotation from the company but did not buy the...

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