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Will jockeys-as-billboards inspire other sports to follow?

Publication: Daily Herald (Arlington Heights, IL)
Publication Date: 30-APR-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Will jockeys-as-billboards inspire other sports to follow?(Sports)

Article Excerpt
Byline: Kent McDill Daily Herald Sports Writer

When the New York Yankees played the Tampa Bay Devil Rays in Japan to open the 2004 baseball season, they wore advertising patches on their shirts.

Some may see that as the beginning of the end. It definitely was the beginning.

The New York Post reported earlier this month Major League Baseball is definitely discussing the possibility of placing advertising on players' jerseys.

"We're unashamed of the fact that we are a business," Tim Brosnan, executive vice president of business for MLB,...

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