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Ingersoll-Rand builds brand consistency with content management.

Publication: M2 Presswire
Publication Date: 30-SEP-03
Format: Online - approximately 603 words
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-30 September 2003-Ingersoll-Rand: Ingersoll-Rand builds brand consistency with content management(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:09292003

Manufacturing conglomerate Ingersoll-Rand Co, has announced the re-launch of their public website. Re-organised to better communicate the company's corporate and business information, www.irco.com makes use of Mediasurface Enterprise Content Management solution.

Driven by the need to reduce costs and re-align the corporations' brand communications, Ingersoll-Rand have benefited from Mediasurface single platform application enabling contribution from multiple internal editors, working across the web.

"We were experiencing spiralling costs using an external company to run and...

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