...workplace as organizations begin to recognize their promise as an inexpensive way to communicate information about dynamic events.

While it's too early to know exactly how blog use will take shape in the enterprise, the blog has the potential to be key business communication tool, especially as popular communication methods such as email become saturated. While blogs are still in their infancy and are only beginning to show up in the enterprise, they just may affect business communication in a couple of ways. First, the blog could be used by companies as an innovative way to communicate outside the company with customers (or distributors and suppliers) about a variety of topics related to what a company does. And second, blogs could be used internally behind the firewall as a way to distribute information that changes on a regular basis, perhaps providing a more sensible venue for news than the company portal or, by virtue of their inclusion, provide a compelling reason for employees to regularly visit and contribute to the portal.

This article takes a look at the emerging role of blogs and how they could be used in business to improve communication internally and externally.

BLOG BASICS

According to Webopedia.com, "a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author." This definition may already be showing its age as blogs move from beyond their self-reflective origins to a more discursive function. It makes sense they've been popular among individuals: Blog tools are relatively cheap, some free for private use, while others charge a fee, usually under $50. Among the tools available are Blogger, Radio UserLand, and Moveable Type to name...

NOTE: All illustrations and photos have been removed from this article.



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