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...other end of the lines of communication the same process would happen, dragging the process out for week to ten days.
Many more of us will remember when the introduction of the fax machine seemed like business at the speed of light--until the Internet, email, and IM made that speed a practical reality. Near-instantaneous communications have helped bring business closer to the goal of being "real-time enterprises," a buzz phrase promulgated by consultants and analysts. But speedy communication is only one aspect of doing business in real time. Even more important is the ability for execs to find out what's going on under the hood in time to fix problems before they cause something to blow up.
GOOD NEWS TRAVELS
The downside all businesses grapple with is that more electronic information received sooner has actually led to a data explosion. "Business has become such a networked electronic phenomenon," says Forrester analyst Nate L. Root, "that the volumes of data created have already surpassed what humans can understand by themselves."
Most large companies already have analytics tools in place to provide business intelligence, but they tend to focus on only one aspect of the business. The finance department may use analytics tools that were built into its financial package, while the marketing department may use one off-the-shelf app for customer relationship management and another for analyzing response to its marketing campaigns. These applications certainly provide intelligence about different aspects of the business, but because they're connected to different data sources, they don't provide...
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