Home | Business News | Browse by Publication | A | Advertising Age

Electrolux rolls out global branding ads.

Publication: Advertising Age
Publication Date: 15-SEP-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Electrolux rolls out global branding ads.(The World: Ad Age Global News & Data)(Brief Article)

Article Excerpt
Byline: Emma Hall

[London] Electrolux's first global branding step uses smooth-talking household appliances to persuade consumers that the brand understands their every need in a TV and print campaign breaking in 19 European countries. After growing through acquisition, the Swedish home appliance marketer with annual sales of $17 billion...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Advertising Age
Low-fare airline seeks Euro shop.(The World: Ad Age Global News & Data..., September 15, 2003
GM consolidates at Initiative Media.(The World: Ad Age Global News & D..., September 15, 2003
FYI...(The World: Ad Age Global News & Data)(briefs)(Brief Article), September 15, 2003
SILVER/RADIO.(Special Report: Marketing to Hispanics)(Brief Article), September 15, 2003
GOLD/PRINT.(Special Report: Marketing to Hispanics)(Brief Article), September 15, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.