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Editorial: The right step for alcohol ads.

Publication: Advertising Age
Publication Date: 15-SEP-03
Format: Online - approximately 300 words
Delivery: Immediate Online Access
Full Article Title: Editorial: The right step for alcohol ads.(Viewpoint)(Brief Article)(Editorial)

Article Excerpt
Beer and liquor industry groups did what they had to do last week when they formally called on industry members to limit ad venues to those that reach 70% or more adults. With some tobacco advertisers adopting even tighter audience standards, the previous 50% adult requirement in beer and...

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