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Article Excerpt
Never before, in its 100-year history, has the global directory assistance/enquiry industry faced so much change. In a comprehensive global DA/DQ report, Zelos Group found that mobility, competition and automated voice response are the key drivers to this evolving market. Delisting, privacy, ineffective databases and interestingly, mobility, also a driver, are its inhibitors.
The report, entitled, "Global Directory Assistance/Enquiry Overview and Forecast," provides encyclopedic detail on 19 markets based on detail from 212 individual countries. As the report's principal author Kathleen Pierz observes, overall growth is quite healthy....
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