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HPNOTIQ Liqueur to Partner with Jockeys Solis and Santos During Kentucky Derby; Nation's Hottest Distilled Spirit Leverages Historic New Opportunity to Target Upscale Demographic.

Publication: Business Wire
Publication Date: 30-APR-04
Format: Online - approximately 512 words
Delivery: Immediate Online Access

Article Excerpt
Entertainment Editors/Sports Editors/Business Editors

BARDSTOWN, Ky.--(BUSINESS WIRE)--April 30, 2004

Heaven Hill Distilleries, Inc., producers of HPNOTIQ, has entered into a partnership with thoroughbred jockeys Alex Solis and Jose Santos to wear its HPNOTIQ logo on their silks while aboard Master David and Limehouse, respectively, during Saturday's running of the 130th Kentucky Derby. Following yesterday's district court decision putting aside a Kentucky rule that bars jockeys from wearing advertisements during a race, HPNOTIQ, the aqua blue...

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