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Selling weight loss without effort.

Publication: ColoradoBiz
Publication Date: 01-AUG-03
Format: Online - approximately 640 words
Delivery: Immediate Online Access
Full Article Title: Selling weight loss without effort.(money matters)(Colorado Altitude Training)

Article Excerpt
COLORADO ALTITUDE TRAINING BILLS itself as "the world leader in altitude simulation systems," which is a lofty title but leads you to wonder why anyone other than a Mount Everest climber would want to simulate life at high altitude where oxygen is scarce and breathing takes some getting used to.

Where's the market for that?

Endurance athletes, mainly. Lots of them. The military, too--preparing troops for high-altitude missions. But that may be just the beginning.

Boulder-based Colorado Altitude Training is now taking aim on the nation's 51 million obese people. That's why CEO Larry Kutt...

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