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Tunes goes on health kick to cure sales woe: after a failed ''sweets for clubbers'' revamp, Tunes is deserting confectionery for the burgeoning medicinal cold remedy sector. (News Analysis).

Publication: Marketing Week
Publication Date: 19-JUN-03
Format: Online - approximately 753 words
Delivery: Immediate Online Access
Full Article Title: Tunes goes on health kick to cure sales woe: after a failed ''sweets for clubbers'' revamp, Tunes is deserting confectionery for the burgeoning medicinal cold remedy sector. (News Analysis).(Masterfoods UK)

Article Excerpt
There may be no cure for the common cold, but the UK spends [pounds]222m every year treating sore throats and coughs with over-the-counter (OTC) remedies and medicated confectionery.

But brands in the medicated confectionery category, such as Tunes, Halls and Lockers, appear to be facing an identity crisis. Consumers are turning away from the category, whose value has dropped 11 per cent since 1996 to [pounds sterling]75.5m in 2001, according to Mintel. Instead, cold sufferers are turning to stronger products, such as Strepsils, in the sore throat remedies market--a sector whose sales have increased five per cent over the same period to [pounds sterling]47m, and OTC cold remedies such as Lemsip Power...

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