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Article Excerpt
Supermarket retailers are being forced away from low-cost out-of-town superstore formats to smaller urban 'concept' stores. Is the over-crowded high street, with its inflated overheads, a step too far?
Retailers are reinventing the wheel when it comes to developing new formats, devising concepts that appeal to only part of their traditional customer base.
Sainsbury's and Tesco, for instance, have developed convenience food offerings, while Asda is to test market a standalone high street clothing format for its George range (MW last week), and Marks & Spencer is opening a concept store dedicated to the home.
Some claim that the burst of activity from retailers is in response to changing consumer lifestyles. Because people are working longer hours, food tends to be of the convenience variety and shopping for clothes has become a leisure activity.
Rune Gustafson, managing director of 20/20 strategy and design consultancy, says: "In essence, these new formats are about customer propositions. For certain sectors legislative changes, such as planning, have forced retailers to become more innovative, but I would argue that the driving force is...
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