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Enjoy Europe''s sporting dominance while it lasts.

Publication: Marketing Week
Publication Date: 19-JUN-03
Format: Online - approximately 525 words
Delivery: Immediate Online Access
Full Article Title: Enjoy Europe''s sporting dominance while it lasts.(tournament hosting and economics)

Article Excerpt
Europe will play host to a remarkable array of sporting events in the next four years, but the rest of the world will soon want its share.

As sporting events continue to play an increasingly dominant role in the global sponsorship industry, the European sponsorship market is preparing itself for a busy four years. During this time an unprecedented number of major events will take place throughout Europe, providing a boost to the [Pounds sterling]5.4bn sponsorship marker....

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