Home | Business News | Browse by Publication | M | Marketing Week

Brands get used to life on the streets: outdoor is by far the healthiest advertising medium, thanks to hard work by site owners and the OAA. But this is no time to slack off.

Publication: Marketing Week
Publication Date: 19-JUN-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Brands get used to life on the streets: outdoor is by far the healthiest advertising medium, thanks to hard work by site owners and the OAA. But this is no time to slack off.(Outdoor Advertising Association U.K.)

Article Excerpt
We are in the middle of the longest advertising recession for a generation, but the Advertising Association's (AA) quarterly report on advertising spend is likely to make media owners, advertisers and agencies do a double rake.

In the first quarter of 2003, every media sector except outdoor and direct mail saw a sharp fall in expenditure. So far, so unsurprising. Advertising spend on outdoor, however, is not static, nor has it climbed by just one or two per cent: it has grown by a whopping 16.8 percent, year on year. 'The news will be a relief to the outdoor sector -- for the same period in 2002, outdoor spend was down by nearly ten per cent.

The fact that the recent Iraq war, which caused advertisers to pull campaigns from news-led TV and switch their...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Marketing Week
Enjoy Europe's sporting dominance while it lasts.(tournament hosting a..., June 19, 2003
Heinz sponsorship will prove a very hot potato. (Media).(H.J. Heinz Co..., June 19, 2003
All you need under many small rooves.(supermarket trends U.K.), June 19, 2003
Tunes goes on health kick to cure sales woe: after a failed 'sweets fo..., June 19, 2003
The latest Porter call. (Profile: Angus Porter).(Angus Porter, Abbey N..., June 19, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.