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Trainer shoe to get ''Bruce Lee'' revamp. (News).

Publication: Marketing Week
Publication Date: 19-JUN-03
Format: Online - approximately 197 words
Delivery: Immediate Online Access
Full Article Title: Trainer shoe to get ''Bruce Lee'' revamp. (News).(Asics Onitsuka Tiger marketing Europe)(Brief Article)

Article Excerpt
Asics' heritage trainer brand Onitsuka Tiger is to be relaunched in Europe using its links with Kung Fu king Bruce Lee and controversial film-maker Quentin Tarantino.

The Asics Onitsuka Tiger training shoes are Japanese in origin and compete with heritage ranges from Adidas, Nike and Puma. The shoe brand...

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