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Ale gets new cool. (Promotions--Products--Packs).

Publication: Grocer
Publication Date: 07-JUN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ale gets new cool. (Promotions--Products--Packs).(special edition ice cream )(Brief Article)

Article Excerpt
Newcastle Brown Ale has made a surprise debut in freezer cabinets following a tie-up with ice cream maker Doddington Dairy.

Scottish Courage has lent its iconic brew to a special edition ice cream as part of a six-month licensing deal. If successful, it could become a full-time fixture.

Doddington,...

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